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20+ years in advertising... 
3 countries...
Hundreds of projects...
60 + Awards...

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More than 20 years of work experience obtained within multinational advertising networks with 60+ different international awards and much more interesting projects done as a result. 

 

Creative experience at two markets: Ukraine and Kazakhstan (partly Uzbekistan).


English-speaking copywriting background.

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AI Creator

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TV channel and National FM networks background.


Hobbies: Psychoanalysis, Screenwriting 

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Army Vet

Current position

Creative Lead/CCO of AICON unit

Razom Group, Kyiv, Ukraine

Jan 2022 – Present

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Delivering a wide range of creative services to media agencies inside the Razom Group: Initiative, Havas Media, Universal McCann. Developing ideas from scratch or fine-tuning and adapting current campaigns. Full-scale service: developing ideas for video commercials and key visuals, nonstandard sponsorship, special projects, Supervising designers when developing key visuals, supervising production studios while developing video content. Leading and developing AICON - AI Content unit.

Recent works

The letter
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Created in collaboration with 4 different AI creators. The main thing was  - we were absolute strangers to each other, and within two weeks we created a film from scratch for Higgsfiels AI challenge.

Make time for what matters
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A part of a nationwide campaign for VST bank - video commercial created in AI. It appeared to be a very intense and interesting experience in terms of breaking the rules of original commercial production like extremely short terms, non-linear sequence of creating materials, and so on.

Walk away from the anxiety zone
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Fresh video created for the Anxiomedin brand. Took several AI tools to create, re-create, and create again.
A new brand hero and actually new options for brands' communication created as well

Eye check situation
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Ongoing campaign for  Luxoptica.ua brand.
Another AI video. Not a fancy thing but the working one.
CTR over 600% - good work! 

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